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Zebra Striping Is No Longer A Trend… It Is The New Pub Reality
The rise of alcohol-free beer should not be mistaken for a sudden wave of abstinence. What is really happening is more commercially significant: drinkers are changing the structure of the night out. Across recent reporting from The Drinks Business, Vinetur and the University of Sheffield’s SARG monitoring report, the message is clear. Alcohol-free beer is not replacing alcohol, […]
