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Virgin Atlantic To Ditch In-Flight Bars, Saying âThe World Has Moved Onâ
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Trump Plans To Hike Tariffs On Canadian Goods To 35%
Star Power on Tap: Why the Beverage Industry Canât Rely on Celebrities Alone
The beverage industry has embraced celebrity with open arms, sometimes too tightly. From Super Bowl commercials starring David Beckham and Matt Damon to Brad Pittâs poetic gin campaign, star-studded marketing is becoming the norm. But as this trend matures, itâs worth asking whether celebrity-driven drinks are truly delivering long-term value or just short-term sparkle. Multiple […]
