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Star Power on Tap: Why the Beverage Industry Can’t Rely on Celebrities Alone
The beverage industry has embraced celebrity with open arms, sometimes too tightly. From Super Bowl commercials starring David Beckham and Matt Damon to Brad Pitt’s poetic gin campaign, star-studded marketing is becoming the norm. But as this trend matures, it’s worth asking whether celebrity-driven drinks are truly delivering long-term value or just short-term sparkle. Multiple […]
