Hinch Debuts County Down Single Malts
Jack Daniel’s And McLaren F1 Reprise Partnership
€60m Whiskey Contract Row Admitted To Commercial Court
Dutch Barn Sees ‘Big Opportunity’ For Flavoured Vodka
EU Backs French Spirits Exports To US With €5bn Scheme
Diageo Signs On As Official Spirits Supporter For FIFA World Cup 2026
Diageo’s Strategic Swap: Cîroc for Tequila Signals a Shift in Spirits Strategy

In a bold reshaping of its portfolio, Diageo has traded its North American ownership of Cîroc Ultra-Premium Vodka for a global majority stake in Lobos 1707 Tequila. The deal, executed through a new joint venture with investment firm Main Street Advisors, underscores the beverage giant’s pivot toward premium agave spirits amid shifting consumer preferences and […]
Cross-Border Tariffs Spark Beverage Industry Disruption Across Canada

A growing tariff war between the United States and its trade partners—Canada and the European Union—is casting uncertainty over Canada’s beverage sector. Recent escalations, including retaliatory duties and removal of U.S. alcohol from Canadian store shelves, have disrupted decades-old supply chains and brand relationships. As reported across CBC, CapRadio, and ABC News, the implications are […]
Sustainable Online Alcohol Growth: What It Means for the Future of Beverage Retail

In the wake of pandemic-driven volatility, the global online alcohol market is steadily transitioning into a more stable phase. Multiple sources, including The Drinks Business, Statista, and IWSR, confirm that e-commerce alcohol sales continue to rise, with digital platforms playing a pivotal role not only in direct purchases but also in influencing consumer research and in-store buying habits. […]